Goals

  • This Course will prepare you to:
    • Understand the technical concepts of different modules in Sap Hybris Marketing Cloud
    • Perform configurations using the “Manage Your Solution” application.
    • Develop an understanding about marketing processes across different SAP solutions.
    • Understand configurations required for the integration with other SAP systems (SAP Hybris Commerce and SAP Hybris Cloud for Customer)

Audience

  • Technical Consultants
  • Functional Consultants
  • Solution Architects

Prerequisites

Essential

  • None

Recommended

  • HY730ESAP Hybris Marketing Functional Analyst Online
  • HYB1 Experience SAP Hybris Solutions (openSAP Online course)
  • HA100SAP HANA Introduction
  • CLD100Cloud for SAP •CLD900SAP HANA Cloud Platform – Integration Service Overview

Course based on software release

  • SAP Hybris Marketing Cloud 1708

Content

  • Day 1
  • Overview – Introduction to SAP Hybris Marketing Cloud
    • Scenarios
    • Architecture
  • Unit 1 – Consumer & Customer Profiling
  • Consumer & Customer Profiling
    • Data Model for Interaction Contacts, Interactions, Products and Product Categories
    • Consumer/Customer/Corporate Accounts
    • Marketing Locations
    • Profile Dashboard
    • Sentiment Engagement
    • Customer Journey Insights
    • Configuration
    • Extensibility
    • Hands on Exercise
  • Predictive Models & Scores
    • Overview of Scores
    • Predictive Scores
    • Predictive Model Management
    • Heuristic Scores
    • Hands on Exercise
  • Unit 2 – Segmentation and Campaign Management
    • Segmentation
    • Segmentation Key Capabilities
    • Segmentation Builder
    • Segment Features
    • Segmentation Terminology
    • Segmentation Configuration
    • Building blocks
    • Attribute Groups
    • Export Definitions
    • Target Groups
    • Hands on Exercise
  • Day 2
  • Unit 2
  • Acquisition
    • Marketing Campaign Scenarios Overview
    • Content Studio Features
    • Configurations
    • Campaign Automation
    • Facebook Custom Audiences
    • Export Definition
    • Paid Search Integration
    • Managing Marketing Permissions and Subscriptions
    • Marketing Success Analytics
  • Unit 3 – Marketing Resource Management
    • Overview of Marketing Planning Apps, Roles & Terminology
    • Budget Planning
    • Programs
    • Spend Management
    • Marketing Calendar
    • Configurations of Marketing Resource Management
    • Business Administration in Marketing resource planning
    • Reporting
    • Hands on Exercise
  • Unit 4 – Commerce Marketing – Recommendations
    • Product Recommendations
    • Recommendation Models, Algorithms, Recommendation Model Types and
  • Recommendation Scenarios
    • Offer Recommendations
    • Consuming Recommendation Models in SAP Hybris Commerce
    • Customizing Data Sources and Algorithms
    • Hands on Exercise
  • Day 3
  • Unit 5 – Marketing Analytics
    • Overview of Marketing Analytics
    • SAP Analytics cloud
    • Embedded Analytics
    • Queries for Contacts & Profiles
    • Queries for Campaign Search
    • Queries for Lead Management
    • Queries for Survey Management
    • Extensibility Options in Marketing Analytics
    • Configurations in Marketing Analytics
  • Unit 6– Business Administration Tasks & Data Upload
  • Business Administration
    • Personalization
    • Identity Management
    • Self – Service Configuration
    • Extensibility
    • Business Administration in Integrations
  • Data Upload
    • Importing Data Using OData
    • Steps to Import Data
    • Services to Import Various Types of Data
  • Unit 7 – Lead Management & Integration of SAP Hybris Cloud for Custome
    • Integration Scenarios with C4C
    • Lead Stages and Scores
    • Marketing Application Jobs
    • Lead Transfer Application
    • Lead Transfer Campaigns
    • Success Reporting for Leads and Activities
    • Integration Errors
    • Lead Dashboard
    • Analytic Queries
    • Integration Steps
  • Unit 8 – Best Practices for SAP Hybris Marketing Cloud
    • Overview of SAP Activate Framework
    • Best Practices and Scope Items
    • SAP Activate Methodology
    • Guided Configuration
    • Team Setup and Project Timeline